Attention grabbing engagement techniques

Outsider

1 November 2019
| By Outsider |
image
image
expand image

Despite his jaunty step and fresh-faced demeanour Outsider is quite old and so doesn’t understand concepts such as employees being “engaged” when they come to work.

He is happy to recognise that superannuation fund, Statewide Super has won a prize for its employees being “engaged” but he is wondering what is meant by “engaged” in circumstances where if Outsider and his colleagues weren’t “engaged” you wouldn’t be reading this.

For the record, Statewide Super has won the Korn Ferry Engagement Award which it proudly boasts “says a lot about the work that we’ve done to create a culture of pride in working at Statewide Super”.

Outsider is not sure whether his colleagues are proud about working for Money Management but he knows they are pretty bloody relieved when they push another edition out the door and are even more relieved when they check that their bank accounts have been topped up every month.

Perhaps, then, a certain former US politician was right when he asserted “if you’ve got them by the balls, their hearts and minds will follow”.

Outsider congratulates Statewide Super on its award and feels sure the fund has used a much more subtle and suitable technique in engaging its staff. 

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

So we are now underwriting criminal scams?...

3 weeks 5 days ago

Glad to see the back of you Steve. You made financial more expensive, not more affordable as you claim, and presided ...

1 month ago

Completely agree Peter. The definition of 'significant change is circumstances relevant to the scope of the advice' is s...

3 months ago

ASIC has taken action against a Queensland adviser who was sentenced last May for misappropriating $1.8 million from his clients....

3 weeks 1 day ago

AMP is to launch a digital advice service to provide retirement advice to members of its AMP Super Fund, in partnership with Bravura Solutions. ...

3 weeks 1 day ago

A former Insignia Financial C-suite exec has taken on a leadership role at MUFG Retirement Solutions as it announces chief executive Dee McGrath will depart after six yea...

3 weeks 2 days ago

TOP PERFORMING FUNDS