Attention grabbing engagement techniques

Outsider

1 November 2019
| By Outsider |
image
image
expand image

Despite his jaunty step and fresh-faced demeanour Outsider is quite old and so doesn’t understand concepts such as employees being “engaged” when they come to work.

He is happy to recognise that superannuation fund, Statewide Super has won a prize for its employees being “engaged” but he is wondering what is meant by “engaged” in circumstances where if Outsider and his colleagues weren’t “engaged” you wouldn’t be reading this.

For the record, Statewide Super has won the Korn Ferry Engagement Award which it proudly boasts “says a lot about the work that we’ve done to create a culture of pride in working at Statewide Super”.

Outsider is not sure whether his colleagues are proud about working for Money Management but he knows they are pretty bloody relieved when they push another edition out the door and are even more relieved when they check that their bank accounts have been topped up every month.

Perhaps, then, a certain former US politician was right when he asserted “if you’ve got them by the balls, their hearts and minds will follow”.

Outsider congratulates Statewide Super on its award and feels sure the fund has used a much more subtle and suitable technique in engaging its staff. 

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

This verdict highlights something deeply wrong and rotten at the heart of the FSCP. We are witnessing a heavy-handed, op...

15 hours ago

Interesting. Would be good to know the details of the StrategyOne deal....

4 days 20 hours ago

It’s astonishing to see the FAAA now pushing for more advisers by courting "career changers" and international recruits,...

3 weeks 2 days ago

Insignia Financial has made four appointments, including three who have joined from TAL, to lead strategy and innovation in its retirement solutions for the MLC brand....

2 weeks 4 days ago

A former Brisbane financial adviser has been charged with 26 counts of dishonest conduct regarding a failure to disclose he would receive substantial commission payments ...

3 days 18 hours ago

Pinnacle Investment Management has announced it will acquire strategic interests in two international fund managers for $142 million....

2 days 21 hours ago