Centrepoint rebrands under one umbrella
Centrepoint Alliance has rebranded by bringing its various businesses under one umbrella and one central website.
The non-aligned financial services group said it would operate as a single brand with related sub-brands, which will be divided into four groups.
These include:
- Associated Advisory Practices will now be known as Centrepoint Alliance Licensee Solutions;
- Alliance Wealth and Professional Investment Services will be known as Centrepoint Alliance Financial Advice;
- Centrepoint Alliance Lending and Centrepoint Alliance Premium Funding will be known as Centrepoint Alliance Lending Solutions; and
- Ventura, vMAPS, and platform solutions will operate under Centrepoint Alliance Investment Solutions.
Managing director, John de Zwart, said: "This newly simplified structure gives our advisers and brokers easier access to our technology, research, training, and investment solutions, particularly for those who operate across multiple business lines".
AUTHOR
Malavika Santhebennur
Recommended for you
ASIC was active in the first quarter of 2025 with several financial adviser bannings and court action, while the FSCP also handed down outcomes to advisers.
With a joint venture announced between WT Financial and Merchant Wealth Partners, the firm may have a US background, but partner David Haintz has a long history with Australian financial advice.
The big four bank is set to see $40 million per annum in cost savings as it continues to migrate customers from its Asgard wealth platform to BT Panorama by FY26.
AMP North has added three new managers to its range of managed accounts for financial advisers and also extended its existing partnership with Betashares.
