Merchant director’s 35-year history in Australian advice
With a joint venture announced between WT Financial and Merchant Wealth Partners, the firm’s partner David Haintz has a long history with Australian financial advice.
Yesterday, it was announced that advice licensee WT Financial had entered a 50/50 joint venture with the Australian subsidiary of US financial advice investor Merchant Wealth Partners.
Merchant Wealth Partners is a New York-based capital partner that provides growth capital, management resources, strategic advice, and opportunities to advice and wealth management firms globally. The firm has partnered with 101 companies in six countries and collectively manages over $290 billion in assets.
The joint entity with WT Financial, according to an ASX statement, is currently called WTL & MWP Investco Pty Ltd and will look to provide strategic growth capital to “high-potential financial advice practices across Australia”.
Partner Haintz will take up a position as executive director at the new entity, having already had a tenured history in the financial advice space.
Having run his own financial planning business Haintz Financial Services for 18 years, this then merged to create Shadforth Financial Group in 2008. Haintz was a founding director of Shadforth and later became principal and head of advice until 2015 when it completed the acquisition by IOOF Group. He then established advice consultancy Global Adviser Alpha.
As well as his practical work, he spent 10 years on committees at the Financial Planning Association Australia (FPA), including three years as a director. He was also a founding trustee of the Future2 Foundation, was chair of the advisory board of fintech Practifi, and spent three years in a working group on the Financial Planning Standards Board (FPSB).
He joined Merchant in July 2022 as a partner with the goal of partnering with wealth managers to drive growth and operational scale. US firm Merchant Investment Management was founded in 2017 and set up its Australian subsidiary in 2022, with Haintz and Santiago Burridge, former co-founder of Implemented Portfolios, as founding partners.
At the time of the launch, the pair said they were bullish on the opportunities presented by the Australian financial advice network as banks exited the industry.
This is the fourth move that Merchant Wealth has made into the Australian advice market as, in January, it entered a strategic partnership with Coastal Advice Group that has offices in Sydney, Adelaide, and Perth. This allows Coastal to unlock growth and innovation opportunities, strengthen its ability to attract and retain talent, invest in new technologies, and foster a supportive workplace culture.
Merchant also took a minority, non-controlling position in Coastal Advice as part of the partnership, providing capital to drive the advice firm’s expansion.
It also took a position at MBS Insurance in September 2023, a national risk advisory firm, and a partnership with Akambo Financial Group and First Financial Planning in November 2023.
AUTHOR
Laura Dew
Recommended for you
ASIC was active in the first quarter of 2025 with several financial adviser bannings and court action, while the FSCP also handed down outcomes to advisers.
The big four bank is set to see $40 million per annum in cost savings as it continues to migrate customers from its Asgard wealth platform to BT Panorama by FY26.
AMP North has added three new managers to its range of managed accounts for financial advisers and also extended its existing partnership with Betashares.
Advice licensee WT Financial has announced a 50/50 joint venture with the Australian subsidiary of a US financial advice investor.
