Assirt looks outward with new head of sales
By Jason Spits
RESEARCH houseAssirthas signed formerColonial First Statemanager for institutional account management, Mark Hyde, as business development manager to lead its external sales push and may consider providing consulting services.
Assirt has expanded its team focusing on external clients, and will field a second business development manager and two client services staff members in a renewed push into that space.
According to Hyde, Assirt is reviewing a number of operations and will look at enhancements to its products. It will also consider offering consulting services in a bid to tailor its output to clients.
“We already have the data for sale and so it would be leveraging off the existing research we already have,” he says.
Hyde says Assirt is keen to emphasise its place in the market as a supplier of data to fund managers and dealer groups, as well as its role as a ratings house.
“We have beefed up our external focus by moving four people into this area and will ramp-up service levels to industry best practice. The feedback is that our data and research is good, but clients are seeking assistance in its use,” Hyde says.
Hyde will report through to Assirt head Simon Ibbetson and says the group will be working to overcome the perception it is still part ofSealcorpdespite moving out of that structure nine months ago.
AUTHOR
Jason Spits
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