Saxo launches online trading community
Swedish institution Saxo Bank has launched a new online social trading community.
The new offering, TradingFloor.com, is being marketed as having been created for serious investors and will be offered in Australia via Sax Capital Markets (Australia) Pty Ltd.
According to the bank, the portal will enable traders around the world to share their trades with peers and "transform trading into a social experience".
"We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks," Saxo Bank co-founders and co-CEOs Kim Fournais and Lars Seier Christensen said in a joint statement.
They said that on the new site, live now at beta.tradingfloor.com, investors can share their trades in a community where all performance data was verified so traders could be sure of the performance of the people they chose to follow or copy.
"Having once revolutionised online trading as a first mover in 1998, we now want to democratise the access to trading and fund management by opening up an otherwise closed world of trading," Fournais and Christensen said.
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