Finserv execs at helm of social media

social-media/executives/

12 October 2016
| By Malavika |
image
image
expand image

Almost half of all social media activity within Australian financial services organisations can be attributed to executives, according to a social media study.

Research by social media platform, Hootsuite, and LinkedIn, showed 42 per cent of 851 Australian organisations' social media performance could be credited to executives.

LinkedIn Australia director, sales solutions, Mark Dick, said executives could influence their firms' brand through social media as consumers, employees, and shareholders were demanding an "authentic" voice from them.

Hootsuite also established a digital perception index (DPI) analysing more than 340,000 posts across social from May to September 2016, which revealed many consumers still had a negative view of investment and wealth management institutions, likely due to the global financial crisis.

Hootsuite vice president, strategic alliances, Patience Yi, said that by 2026, Australians entering the workforce would have lived their entire lives with social media.

"No matter their industry, if organisations in Australia plan to remain competitive on a global scale, they need to engage customers at every touch point in their digital journey, this means mobile, real-time, and especially social," Yi said.

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

So we are now underwriting criminal scams?...

2 months 3 weeks ago

Glad to see the back of you Steve. You made financial more expensive, not more affordable as you claim, and presided ...

2 months 3 weeks ago

Completely agree Peter. The definition of 'significant change is circumstances relevant to the scope of the advice' is s...

4 months 3 weeks ago

ASIC has suspended the Australian Financial Services Licence of a Melbourne-based financial advice firm....

1 week 3 days ago

The corporate regulator has issued infringement notices to three AFSLs whose financial advisers provided personal advice to a retail client while unregistered....

2 weeks 1 day ago

ASIC has released the results of its first adviser exam to be held in 2025, with 241 candidates attempting the test....

2 weeks 6 days ago

TOP PERFORMING FUNDS

ACS FIXED INT - AUSTRALIA/GLOBAL BOND