Count outsources paraplanning

dealer groups

6 August 2010
| By Caroline Munro |

Count Financial has outsourced its paraplanning services to Outplan.

The decision comes at a time when many dealer groups are looking to increase efficiency in light of continuing volatility and pressure on revenues, as well as regulatory reform.

Count Financial senior executive of advice Dean Bornor said the decision was aimed at improving efficiency and cutting costs while maintaining the same standards of service clients are used to.

Outplan will now provide paraplanning services to about 900 advisers across Count’s network.

“We conducted a review of our paraplanning requirements and recognised that we could benefit from a more efficient and more cost effective solution that could help enhance our advice model,” Bornor said.

Outplan’s Andrew Whelan said outsourcing areas of the advice process had become an attractive proposition for some practices in an environment of change.

“During a time when there is a strong focus on the efficiency of providing advice, the potential introduction of regulatory change and also turbulent markets to deal with, outsourcing a practice’s paraplanning needs can be especially beneficial when it comes to scale,” Whelan said.

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