AIA links to Asgard platform
Big insurer AIA Australia has launched its Priority Protection product suite on the Asgard superannuation platform.
The company said the move was part of a continued drive to help financial advisers access, manage and purchase clients’ investments and risk policies online.
The company noted that a third of risk business in Australia was currently being written through platforms.
Commenting on the move, AIA general manager of Life Insurance, Damien Mu, said that expanding the partnership with Asgard would make it even easier for financial advisers to purchase risk policies.
“The market is showing us that more and more financial advisers prefer to use platforms to write risk,” he said. “We have responded to that need.
“We launched our first product in partnership with Personal Choice Private and Asgard as administrator last year, and we expect this to grow further with this move onto the broader Asgard platform, including eWrap, Infinity eWrap, Asgard Super Accounts and Elements,” Mu said.
Recommended for you
Insignia Financial has issued a statement to the ASX regarding a potential bid from a third global private equity business to acquire the firm.
More than 30 advisers fell off the FAR during the Christmas and New Year period, according to Wealth Data, with half of these coming from licensee giant Entireti.
With next-generation heirs unlikely to retain their family’s financial advisers after receiving an inheritance, Capgemini has explored how firms can work with younger generations to maintain a relationship.
The use of technology and data analytics will be a way for advice firms to grow in 2025, according to Adviser Ratings, with those who are using it successfully reporting 10 per cent higher profit margins.
