member engagement

Features

WIFS: Leading the charge on engaging super fund members

Hannah Wootton talks superannuation fund member engagement, rebranding, and improving consumer trust with a woman making strides in these areas, last year’s Women in Fina...

Superannuation

Chatbots won’t stop super funds needing human advisers

While making full use of member engagement data will involve the use of artificial intelligence, super funds need to remember that positive member advice offerings will s...

Superannuation

IPA questions competitiveness of super system post-PC

The Institute of Public Accountants has called for more consideration of whether the inefficiencies of the superannuation system are due to a lack of marketplace competit...

Expert Analysis

“Get ‘em while they’re young”: superannuation needs education

The superannuation industry needs to better engage with younger people, with options for doing so ranging from reward programs for kids to education for young adults, Dan...

Superannuation

Super funds lag in big data

Super funds continue to grapple with capturing big data from members in a sophisticated way that will allow them to leverage that data to improve member engagement. ...