Superannuation is now the second most popular investment choice amongst Australians, falling just behind housing.
According to the latest Challenger/ASSIRT Investment Sentiment Index,
superannuation as an investment choice proved more popular than managed funds and was only surpassed by home ownership.
Just behind managed funds was investment property and shares while cash and overseas investments came in at the bottom of the table.
The results show popularity for investing in superannuation has grown to more than twice of what it was seven years ago.
Assirt chief executive officer Krystyna Weston says the increase in communication of superannuation and general awareness in society can also be attributed to the result.
“There is probably a greater proportion of baby boomers in the demographics, but super is common to everyone whether you are adviser led or not.”
The survey results also found that women are more likely than men to think about investing in superannuation, possibly due to a focus on catching up after their different work and income arrangements.
