Link Group unveils mobile app for super funds
A new mobile app for superannuation funds has launched today, allowing super fund members to view their account details and transact on the go.
Developed by Link Group, the app was formed to help build member engagement, with all transactions updated live into the core administration platform.
Link Group's chief executive of information, digital and data services, Paul Gardiner, said the app was a response to demand by superannuation funds to enhance their interaction with members.
"Live mobile access is one of the key ways for funds to make superannuation more accessible on a daily basis, therefore encouraging more frequent member interactions and engagement," he said.
"Today's users expect to be able to access everything in the palm of their hand including super fund account balances and transactions."
The app has been made available for clients of Link's Fund Administration division both as a white label product and a bespoke solution
Another feature of the app sees superannuation funds being able to send push notifications to a member's mobile via the app.
Gardiner said the development of the app was consistent with Link Group's aim of providing of a "tailored" user experience.
"With Australians becoming increasingly dependent on mobile technology, the smart phone is one of the best ways to engage with a superannuation fund member," he said.
"Our app [will] help funds engage with their members in real time and make superannuation more relevant in the member's daily life."
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