Link and AustSafe switch notifications on
Link Group and AustSafe Super have introduced push notifications via their mobile app to increase awareness around employer contributions and simplify the process for members to hold on to their super when changing jobs.
The six-month pilot of push notifications automatically alerted members when their employer had paid a contribution to their super account, which, according to AustSafe Super chief executive officer, Craig Stevens, helped bring members closer to their super.
“As a fund, it’s really important to be able to offer our members this functionality,” said Stevens. “It will help them engage more easily and frequently with their super and they can quickly see when contributions have been paid.”
Stevens said the app could also give AustSafe Super members the ability to send a pre-populated choice form to their new employer, allowing them to hold their super fund when changing jobs.
Link’s technology and innovation chief executive officer, Paul Gardiner, said the push notifications encouraged members’ interest in their accounts, especially younger members who were the most active users of apps and smartphones, and increased awareness of superannuation balances.
AUTHOR
Anastasia Santoreneos
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