ISA expands ‘compare the pair’
Industry Super Australia (ISA) has relaunched its so-called ‘compare the pair’ advertising campaign to accommodate short, medium and long-term returns, despite the funds which are sponsoring the advertising coming under Royal Commission scrutiny.
ISA chief executive, David Whiteley announced the campaign relaunch with research and ratings house SuperRatings this week, saying it had been expanded to include three, 10 and 15-year outcomes, allowing consumers to make comparisons over the short, medium and long term – not just one time period.
He said the changes meant that consumers were now able to see super fund performance over additional time periods – including that of some bank-owned retail funds with only a limited performance history.
The campaign was relaunched despite most of the superannuation funds which have contributed to its funding having received letters from the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services sector.
Those letters have asked questions which go specifically to the expenditure of members’ money in the context of the sole purpose test.
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