Industry fund advertisements seek to lock in 12%
Just months after some Liberal back-benchers were questioning the rationale for lifting the superannuation guarantee (SG) to 12%, Industry Super Australia (ISA) has backed a major national advertising campaign reinforcing the expectation that the SG rises will actually occur.
According to ISA chief executive, Bernie Dean the advertising campaign is about increasing awareness of the promised increase in the SG.
“Increasing awareness about the promised increase to the SG rate will give more Australians confidence about retirement and help them get the maximum value out of every extra dollar,” he said.
The campaign, which aired nationally over the weekend, portrays a 40-year-old worker earning an average wage and suggests they would stand to gain more than $85,000 extra in super by the time the retire when the SG rate increase to 12% as promised by the Government.
The advertisement has also hit television screens as the Government’s retirement incomes review begins to hit full swing.
Recommended for you
The financial services technology firm has officially launched its digital advice and education solution for superannuation funds and other industry players.
The ETF provider has flagged a number of developments as it formally enters the superannuation space through a major acquisition.
While all MySuper products successfully passed the latest performance test, trustee-directed products encountered difficulties.
Iress has appointed Insignia Financial’s former general manager of master trust and insurance products as its newest CEO of superannuation, who will take over from Paul Giles.