Half of clients want new advice: SuperSavvy

A subsidiary of superannuation ratings house SuperRatings has published claims that while 60 per cent of its users have a financial adviser, 50 per cent of those people are looking for new advice.

The SuperRatings subsidiary, SuperSavvy, has made the claim in a newsletter sent to subscribers this week and has sought to use it as a means of driving people to its own advice offering.

The newsletter states: “Research shows that 60 per cent of you have a financial adviser. It also shows that 50 per cent of you are looking for new advice, which suggests you’re not very happy with the advice you’re getting”.

It adds that this “could be because you’re earning too little, paying too much in fees or you feel the advice isn’t impartial. Whatever the reason, you’d be well advised to get your advice from unbiased, independent Savvy advisers”.

The newsletter allows readers to click through to the SuperSavvy website where a page points to recent research conducted by Reader’s Digest, and notes that superannuation fund managers and financial planners are not among the most trusted professions.

“Sadly, research shows that too many of us lack faith in our funds, in super and in financial advisers,” the website claims, and then points to the services of its own licensed advisers.

SuperRatings is now a part of the Mark Carnegie-linked Financial Research Holdings, which acquired ratings house Lonsec last month.