AMP Capital focuses on SMSF strategy
AMP Capital is investing significant resources in developing products specifically for self-managed super funds (SMSF) and is looking to recruit an executive to focus on this area.
Head of AMP Capital's retail business Craig Keary told Money Management the firm would link in with AMP's broader SMSF business strategy.
"We're undertaking a fair bit of research in that space at the moment, as well as committing resources," Keary said.
"We're in the market recruiting for a head of SMSF for AMP Capital and I think we'll be one of the first fund managers to actually have a dedicated SMSF executive."
Research shows most SMSF money is invested in cash and property, with many experts recently expressing concerns about inadequate portfolio construction in this market.
Apart from working closely with AMP's newly created SMSF business unit, the new executive would focus on educating trustees and advisers about investment strategies and asset allocation, as well as developing product solutions specifically marketed for this segment.
"I think the fund manager is going to have an increasingly big role to play in investor education," Keary said.
"I think that shift is happening where fund managers and advisers are almost joining arms and talking to end clients, whereas a few years ago that didn't occur."
Just after Christmas last year, AMP Capital launched an education campaign aimed at end investors called ‘Act now for a better tomorrow', which encourages them to get back into the market.
"It involves some behavioural finance articles and videos about why you should be investing," Keary said.
"It talks about questions to ask your adviser if you are thinking of investing and it talks about the various asset classes and how, over the longer term, those asset classes have performed, but in very simple language."
Keary said the campaign was well received by advisers who have used it as a tool when talking to clients.
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