ASIC warning – get DDO right from day one

ASIC design and distribution obligations DDO sean hughes

27 October 2020
| By Mike |
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The Australian Securities and Investments Commission (ASIC) has signalled a no-nonsense approach to enforcing its design and distribution obligations (DDO) stating it “expects compliance with DDO from day one”.

The regulator’s apparent hard-line approach had been outlined by ASIC commissioner, Sean Hughes to a Credit Law Conference where he suggested that firms should already be investing in the necessary technology and systems to underpin DDO.

“ASIC expects compliance with DDO from day one,” he said. “Not in a ‘tick-a-box’ way, but compliance in a way that meaningfully improves outcomes for consumers.”

“Ultimately, this means firms will need to understand their products and the outcomes they are delivering to consumers. In order to do this, industry needs to invest in the data systems now and ensure that they are properly able to monitor the outcomes of their products come 5 October next year.”

Hughes said that ASIC would be releasing its final guidance around DDO soon but noted that the DDO approach represented a step-change in financial services regulation, placing greater responsibility on issuers and distributors of financial products to appropriately design and distribute those products.

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