Retirement Essentials takes direct to consumer path

appointments

14 August 2017
| By Mike |
image
image
expand image

Retirement-focused advice firm, Retirement Essentials has appointed experienced consumer marketing executive, Antoinette Tyrrell as its chief customer officer.

Tyrell’s appointment was confirmed by Retirement Essentials founder, Paul Rogan who said she would lead a ‘direct to consumer’ marketing strategy, including building the brand, designing the member experience and being responsible for the customer growth plan.

“I’m excited to have Antoinette on board. Antoinette’s deep experience in consumer marketing will embed a truly consumer-centred approach into every aspect of our business,” Rogan said.

Prior to joining Retirement Essentials, Tyrrell held senior executive roles in consumer marketing and business strategy in the FMCG and telecommunications industries across Asia, Africa and South Pacific working for Coca-Cola and Vodafone

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

Completely agree Peter. The definition of 'significant change is circumstances relevant to the scope of the advice' is s...

3 weeks 5 days ago

This verdict highlights something deeply wrong and rotten at the heart of the FSCP. We are witnessing a heavy-handed, op...

1 month ago

Interesting. Would be good to know the details of the StrategyOne deal....

1 month ago

Insignia Financial has confirmed it is considering a preliminary non-binding proposal received from a US private equity giant to acquire the firm. ...

1 week 3 days ago

Six of the seven listed financial advice licensees have reported positive share price growth in 2024, with AMP and Insignia successfully reversing earlier losses. ...

6 days 8 hours ago

Specialist wealth platform provider Mason Stevens has become the latest target of an acquisition as it enters a binding agreement with a leading Sydney-based private equi...

5 days 12 hours ago