Practifi appoints new chief executive
Adrian Johnstone has been appointed new chief executive officer of Practifi.
He would succeed co-founder and former CEO Glenn Elliott, who will maintain his role on the board of directors and an ownership stake.
Elliott and Johnstone had founded Practifi, a performance optimisation platform for the wealth management industry, in 2013 and expanded the platform to the United States in 2017.
Over the last six years, Practifi continued to design and implement industry-leading features and integrations to provide clients with greater power and scalability that would streamline client management, advisor workflow and team collaboration.
Johnstone, who had over two decades of experience helping advice businesses leverage technology for growth, reflected on the firm's successful transition from a start-up to an award-winning fintech platform.
“Glenn’s leadership and vision have helped shape this company into what it is today, and for that, we will always be grateful,” he stated.
“Our friendship and professional relationships span many years, and I look forward to building upon his legacy as we continue to innovate and grow.”
“Our mission remains focused on driving success and delivering a superior client experience for wealth management firms. This remains central to all of our activities, and we are in a strong position to achieve continued growth through innovative technological development. I am excited for what’s to come.”
Elliot added, “It’s been a huge pleasure and an honour to lead Practifi, from our very earliest ideas through to the amazing company we are today.
“Now is the right time to welcome Adrian to the CEO role to take us forward through the next exciting phase of our growth.”
AUTHOR
Rhea Nath
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