IPA enters strategic partnership with myprosperity
Financial services software company, myprosperity has entered into a strategic partnership with the Institute of Public Accountants (IPA) to assist accountants to better service their clients.
Confirming the partnership this week, myprosperity chief executive, Chris Ridd said he saw the partnership as an exciting opportunity to close the gap around personal finance in the wealth advice space.
“In a digitally-driven financial market, myprosperity helps accountants by providing up to date data, so they can get a real-time snapshot of their clients’ finances and provide informed advice,” he said. “I think getting this data is something accountants struggle with and myprosperity is an elegant solution to this problem.”
Ridd explained that myprosperity automates data feeds from providers such as Class Super, Redbook, Yodlee, RP and the Australian Securities Exchange (ASX) to provide information about clients’ bank accounts, credit cards, home loans, real estate, insurances and superannuation.
Commenting on the strategic arrangement, IPA chief executive, Andre Conway said he believed it could help power a transformation in the client/public accountant relationship.
“The ability to provide real time, bespoke information to clients on their personal financial position will greatly assist informed decisions and a much deeper relationship between public accountants and their clients,” he said.
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