InvestorFirst appoints new CEO and HUB24 sales head
Former Genesys Wealth Advisers chief operating officer Andrew Alcock has been appointed chief executive of InvestorFirst, commencing in late July.
Acting CEO Jason Entwistle will continue in his role until the leadership changeover, upon which Alcock will continue the commercialisation of the HUB24 investment and superannuation platform.
He is currently head of the Genysys equity program, serving as a director overseeing a portfolio of financial planning firms in which the business has an equity stake.
Since taking on acting CEO duties in September laster, Entwistle led the strategic review of the company's operations. This included the divestment of the stockbroking business to Wilson HTM in a move to focus wholly on the HUB24 platform as InvestorFirst's core business.
He is in discussions with the board in respect to his continuing role at the company.
"At the strategic level, Andrew clearly understands our market place and the needs of both customers and advisers," InvestorFirst chairman Bruce Higgins said.
"He is well placed to build on our current success and drive the growth of InvestorFirst at this pivotal time for wealth management in Australia."
Alcock joins InvestorFirst following the appointment of Wes Gillett as head of product and distribution for HUB24 as the company continues its push into financial planning firms.
Most recently, Gillett was FuturePlus' head of strategy and business development.
He is a former head of institutional sales at Asgard Wealth Solutions, and following that worked as head of distribution at boutique cloud technology provider Decimal.
In his new role, he will focus on the non-aligned dealer market, looking for best-of-breed functionality and competitive pricing.
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