Count appoints marketing exec to drive growth
Count Financial has signalled its intentions for growth with the appointment of Lee Tonitto to the role of senior executive for business development, marketing and events.
Reporting to Count chief executive Andrew Gale (pictured), Tonitto will be responsible for developing innovative strategies to accelerate the growth of Count and its franchisees’ businesses.
She will also oversee the rollout of a new Practice Management program for Count advisers.
Gale said Tonitto would develop and implement growth strategies for the Count network and individual advisory businesses at an important time in the company’s development.
“She will also drive marketing initiatives to enhance Count’s brand and market positioning to attract new clients in targeted areas,” Gale said.
Tonitto comes to the role after 15 years with AMP group, most recently as general manager of strategy and direct. She also spent three years at AMP-owned Hillross Financial Services where she assisted with the transition to fee-for-service.
She also played a leading role in growing planner numbers at AMP through the creation of the AMP Horizons Financial Planning Academy.
Recommended for you
JANA Investment Advisers has made several internal promotions and new appointments across its research team to bolster its position in the market.
SQM Research’s former head of research, Rob da Silva, has joined an investment consulting and analytics firm to drive the expansion of its research coverage.
AFCA has confirmed its chief operating officer, Justin Untersteiner, will be departing the organisation in March to take up a CEO role.
Minister for Financial Services, Stephen Jones, has announced he will be retiring at the upcoming federal election.
