Banking and Finance Oath launch first campaign
The Banking and Finance Oath is undertaking an advertising campaign in a national daily financial paper to target professionals working in the industry.
Launched on 30 March, it featured a half page print ad with a short digital campaign running across their site, developed by advertising veteran John Bevins.
The concept of the campaign ‘The more that sign, the stronger the spine’ emphasised the need for the financial services industry to build a strong ethical foundation, achieved by individuals who can apply it, according to the organisation.
AUTHOR
Chris Dastoor
Recommended for you
The UK-based global asset manager has formed a new group executive committee to accelerate its growth strategy following the commencement of its new CEO this month.
Momentum Media has announced 26 winners across 10 individual and 15 group categories for its brand-new Australian AI Awards.
The financial services industry is currently “overwhelmed with quality and quantity of candidates”, Kaizen Recruitment explains, leading executives to face 12-month long recruitment processes.
Zenith Investment Partners has appointed an experienced research executive as its new group head of research following the departure of Bronwen Moncrieff.
