Australian Institute of Management rebrands

rebranding

5 July 2017
| By Staff |
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The Australian Institute of Management has rebranded as the Institute of Managers and Leaders.

In doing so the group said it would now be offering and assessing Chartered Manager certification and designation.

It said the rebrand followed a strategic decision to re-establish the 76-year-old membership organisation as the peak professional body that sets the national standard for management and leadership excellence.

Commenting on the move, Institute of Managers and Leaders chief executive, David Pich said the change of focus and name had followed the divestment of AIM’s training and education business in 2015.

“Businesses expect accountants and lawyers to meet a standard of professional excellence and competence, but management and leadership is too often ignored and left to chance,” he said.

“This needs to change. Leadership matters and the Institute of Managers and Leaders intends to put management and leadership competence front and centre in Australian workplaces.”

He noted that through a long-term strategic partnership with the Chartered Management Institute (CMI) in the United Kingdom, the Institute of Managers and Leaders had become the first assessing body for the highly-regarded and globally recognised Chartered Manager designation outside of the UK.

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