Austock Life rebrands as Generation Life
Investment bonds specialist, Austock Life has rebranded to Generation Life in a move it says will help it talk more directly to financial advisers.
At the same time, the company confirmed what it described as a revitalised management team – something which will see the company led by joint chief executives, Catherine van der Veen and Lucy Foster from the beginning of next year.
Generation Group executive chairman, Rob Coombe said van der Veen and Foster had extensive experience in financial services and would be job sharing the CEO role.
“They are acutely aware of the challenges ahead for the younger generation and are looking forward to helping educate parents and grandparents that a small amount invested today, together with a monthly savings plan, can solve many problems that may seem insurmountable today,” he said.
“Attracting two highly qualified, senior executives with complementary skills to embrace a job-shared leadership role is itself emblematic of our progressive intentions as a company and financial brand. We are excited about the opportunity to deliver highly practical, real-world solutions under the newly born Generation Life brand,” Mr. Coombe said.
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