ANZ Wealth appoints two more senior execs

ANZ Wealth has poached Greg Hansen from Colonial First State (CFS) to head up its distribution business transformation division, and appointed Bettina Pidcock as head of wealth marketing.

Hansen held a number of roles at CFS, most recently the head of strategy and planning where he was responsible for the compilation of CFS Advice strategy, and establishing a plan to navigate the advice business through regulatory reform.

The company stated he would assist general manager for advice and distribution, Paul Barrett (pictured), in leading the transformation of the advice and distribution business “as the financial services industry enters an environment of unprecedented change”.

ANZ Wealth has also recruited Pidcock as its new head of wealth marketing, who will be responsible for the promotion of all ANZ Wealth brands including OnePath, ANZ Private Bank and Super Concepts.

The new appointments come a month after Barrett announced a major recruitment campaign as ANZ Wealth restructures its senior executive ranks.

Pidcock will commence her new role on 2 August 2011, reporting to general manager for strategy and marketing at ANZ Wealth, Steve Sheppard.

She made the move to ANZ from InsuranceLine, where she was general manager for marketing. She has also held various marketing leadership positions at Asgard/St George, MLC and Westpac.

In welcoming Pidcock to the team, Sheppard said the newly created position would help ANZ grow its wealth business.

“Bettina’s experience and insights from working with merged businesses at Asgard and BT Financial Group will also be an asset as we move to fully integrate marketing across all ANZ Wealth brands,” Sheppard said.