Platform market undergoes revival



Wraps, platforms and master trusts have undergone a revival during 2013, as new data shows funds under management (FUM) have grown by 20 per cent — or $94.3 billion — over the year.
The sudden jump follows at least five years of low annual net flows as a result of the global financial crisis, with 2012 levels being the lowest in the last decade.
However, the renewed investor optimism during 2013 has seen the significant rise in masterfund FUM, with outflows growing at a relatively slower pace than in previous years.
"They [FUM] climbed $22.6 billion, or 4.2 per cent in the December quarter alone on the back of buoyant investment markets resulting from all the quantitative easing/low interest rate policies of governments worldwide," according to the new report released by Plan For Life.
Westpac-owned BT Financial Group is still the largest player in the market with almost 20 per cent market share, closely followed by AMP, MLC and Colonial First State. Most major players had a successful year, with all bar Perpetual achieving double-digit growth in FUM.
However, Perpetual's lower growth was due to its Private Wealth Platform being sold into Macquarie's Wrap business, which has since grown by 52.2 per cent.
The total masterfund market now stands at $564.3 billion, with platforms making up 47 per cent of that, wraps 38.2 per cent, while the master trust sector makes up 14.2 per cent of the total masterfund market, according to Plan For Life.
Recommended for you
The merger with L1 Capital will “inject new life” into Platinum, Morningstar believes, but is unlikely to boost Platinum’s declining funds under management.
More than half of the top 20 most popular shares bought by advised investors during the first half of 2025 were ETFs, according to AUSIEX data.
At least two-thirds of ETF flows are understood to be driven by intermediaries, according to Global X, as net flows into Australian ETFs spike 97 per cent in the first half of 2025.
Inflows for the first half of 2025 for GQG Partners stand at US$8 billion, but the firm has flagged fund underperformance could be a headwind for future flows.