New site to school and spur investors to ETFs
Financial advisers and their clients will be able to learn about exchange traded funds (ETFs) using a new educational microsite.
Market Vectors Australia has released an education campaign targeted at advisers and clients, aimed at addressing the knowledge gap surrounding ETFs, to drive investment into the sector.
A series of educational videos and ETF tips have been implemented on an "all-encompassing" microsite seeking to provide advisers and investors a better understanding of ETFs to navigate the ETF industry and help advisers and clients understand the difference between indices that ETFs track.
The educational campaign is a response to what Market Vectors believe is a significant lack of awareness about investing in ETFs despite their existence for almost 15 years.
Arian Neiron, managing director, Market Vectors believes this knowledge gap is deterring advisers and investors from ETFs.
"The tax advantages of ETFs are often underplayed by the industry and not fully understood by advisers.
"As issuers, one of the biggest challenges we face is ensuring investors fully understand the benefits that ETFs can bring to their portfolio and fully understand the difference between products they are investing in," said Neiron.
An "ETFs 101" presentation, has also been developed to further support the education initiative enabling advisers to earn CPD points while learning about ETF investing.
"The industry has come a long way since the first ETF listed on the ASX in 2001 and we hope the industry will continue to grow. Education is a key part of that growth," Neiron said.
AUTHOR
Priya Prakash
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