Netwealth to launch customer-inspired rebrand
Netwealth will roll out its refreshed brand over the coming months, which was recently designed with an emphasis on innovation and to bolster the company profile.
Netwealth is now aiming to invest in helping clients view wealth differently and deliver more customer-centric services and solutions.
"Our customers are mostly independently-minded advisers and their clients who are looking for greater control of their wealth and who seek to partner with firms that can assist or improve their business and/or financial position," Netwealth joint managing director, Matt Heine, said.
"Our brand is still relatively unknown compared to the large banks or institutions, and we recognise that we cannot stand still. We need to continually challenge ourselves and ask ourselves how we can improve what we do."
Heine said that client expectation had pushed for a rebrand, with users wanting to see ‘curious, creative and optimistic' solutions.
Despite several bumps in the road along the way, Heine said he was confident in the future of the rebranding and its long-term benefits.
"The process has taken longer than expected... we wanted Netwealth to be a personal brand, a brand that does not hide behind government regulation, bureaucracy or technology," he said.
"We are in the business of helping our customers enabling them to look beyond the obvious and to see wealth management in new ways."
AUTHOR
Hope William-Smith
Recommended for you
The alternative investment manager has signalled its intentions to repackage an existing fund into a second private equity vehicle, targeting both listed and unlisted opportunities.
The acquisition of Mason Stevens by Adamantem Capital has reached completion, as the wealth platform looks to increase investment into its services for Australian wealth practices.
Platinum Asset Management and VanEck have both announced name changes to multiple of their ETFs to clarify their complexity.
Active ETFs are gaining traction in Asia-Pacific as wealth managers seek to blend the low-cost fees of passive with active management.
