Netwealth to launch customer-inspired rebrand
Netwealth will roll out its refreshed brand over the coming months, which was recently designed with an emphasis on innovation and to bolster the company profile.
Netwealth is now aiming to invest in helping clients view wealth differently and deliver more customer-centric services and solutions.
"Our customers are mostly independently-minded advisers and their clients who are looking for greater control of their wealth and who seek to partner with firms that can assist or improve their business and/or financial position," Netwealth joint managing director, Matt Heine, said.
"Our brand is still relatively unknown compared to the large banks or institutions, and we recognise that we cannot stand still. We need to continually challenge ourselves and ask ourselves how we can improve what we do."
Heine said that client expectation had pushed for a rebrand, with users wanting to see ‘curious, creative and optimistic' solutions.
Despite several bumps in the road along the way, Heine said he was confident in the future of the rebranding and its long-term benefits.
"The process has taken longer than expected... we wanted Netwealth to be a personal brand, a brand that does not hide behind government regulation, bureaucracy or technology," he said.
"We are in the business of helping our customers enabling them to look beyond the obvious and to see wealth management in new ways."
AUTHOR
Hope William-Smith
Recommended for you
A new funds distribution business has launched in Australia, seeking to bring institutional offerings to the wholesale market and led by co-founder of Jamieson Coote Bonds.
Higher interest rates could be on the cards for 2026 after monthly CPI inflation for October showed an increase of 3.8 per cent.
Global actively managed ETF assets hit a record high in October, according to independent research and consultancy firm ETFGI, breaking the record set the previous month.
Federation Asset Management has appointed an investment director and head of responsible investments to support ESG integration strategy across the firm.
