Mayfair 101 launches new brand for experienced Aussie investors
London-based investment and corporate advisory group, Mayfair 101 has announced the launch of a new brand in the Australian market which will enable Australian investors to access sectors such as business credit, financial services and emerging markets.
The new brand, Mayfair Platinum, would provide qualified investors exposure to the sectors that were traditionally “out of reach to the average investor” and accessed only by family offices, investment banks, stockbrokers and ultra-wealthy investors, the firm said.
“Mayfair Platinum builds on the strong customer satisfaction rating of IPO Wealth, which is a testament to our team’s focus on customer service. We provide dedicated client relationship managers and simple non-nonsense product information to help investors make an educated decision,” Mayfair 101’s founder and managing director, James Mawhinney, said.
“Given the low interest environment in Australia, investors are struggling to generate a return on idle cash. The scope of Mayfair Platinum in essence will open up a suite of investment options with a strong focus on income-generating products.”
Recommended for you
A new funds distribution business has launched in Australia, seeking to bring institutional offerings to the wholesale market and led by co-founder of Jamieson Coote Bonds.
Higher interest rates could be on the cards for 2026 after monthly CPI inflation for October showed an increase of 3.8 per cent.
Global actively managed ETF assets hit a record high in October, according to independent research and consultancy firm ETFGI, breaking the record set the previous month.
Federation Asset Management has appointed an investment director and head of responsible investments to support ESG integration strategy across the firm.

