Lonsec launches personalised advice capability
Lonsec is capitalising on a mismatch between the industry’s focus on investment objectives and the capacity of tools to provide personalised solutions, upgrading its iRate platform with a new solution for tailored advice, according to chief executive, Matt Olsen.
Lonsec’s ratings platform for the assessment of the suitability of products for certain investors, BIOmetrics, would now be able to be used to build and assess portfolios or Approved Product Lists (APLs), and integrated with iRate.
Olsen said a challenge had arisen in the industry to match increased demand from investors for personalised platforms.
“Building solutions around these objectives can be a daunting process,” he said.
“They may want to invest ethically, reduce their portfolio’s complexity, or manage different types of risk.”
The combined functionality of BIOmetrics’ ratings and the iRate construction tool aimed to create a more seamless search for financial products, based on their ratings outcome across a range of BIOmetrics factors. It would also scan portfolios and APLs to assess performance.
Olsen said investors could see suggestions for similar financial products which also had strong alignment to their chosen BIOmetrics factors.
AUTHOR
Hope William-Smith
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