Frontier rebrands to reflect offering
Frontier Advisors has dropped the Advisor part from its name, although it will continue to offer advice to its clients.
The Melbourne-based firm was launched in 1994 and had expanded from offering financial advice to an independent investment advisory business with $400 billion in funds under management.
Announcing the rebrand, the firm said: “Of course, we still offer advice to our clients but we now offer much more as well, whether that be assistance in identifying opportunities and broader business strategy matters or technology solutions to help inform decision-making and power internal teams analytical efforts”.
The firm had also designed a new logo which represented the F of an efficient frontier-shaped curve.
Chief executive, Andrew Polson, said: “We are more than advisers. We work alongside our clients to uncover opportunity, identify and manage risk, deliver efficiencies and develop technology. We are business partners”.
Last year, the firm hired hired five consultants in the areas of investment strategy, alternatives, government debt, technology and consulting. It then added John Dixon, non-executive director of AustralianSuper, to its board in February 2020.
AUTHOR
Laura Dew
Recommended for you
The Reserve Bank of Australia's latest interest rate announcement has left punters disheartened on Melbourne Cup Day.
Equity Trustees has been selected as the responsible entity for two new funds, one from Coller Capital focused on private equity and a second investing in fixed income from FIIG Securities.
Funds managers are being urged by financial advisers to improve their “outdated” education and communication about alternative funds as they actively target them towards retail clients.
GAM Investments has appointed Eric Finnell as its managing director for Australia after his predecessor left to take up the CEO role at Global X.
