The asset managers identified for strongest brand value
When it comes to their brand, BlackRock and J.P. Morgan Asset Management (JPMAM) have been identified as the two asset managers with the strongest brand value.
A survey by Brand Finance of 5,000 brands globally found BlackRock is the world’s most valuable asset management brand with a brand value of over US$7 billion ($10.5 billion), attributed to its robust revenue growth and innovation.
“BlackRock’s high place in the rankings is underpinned by its forward-thinking approach in technology and sustainability, which attracts clients and drives market evolution. BlackRock’s diverse product offerings have significantly contributed to its market position, securing its status as the leading AM globally.”
In a close second was J.P. Morgan Asset Management (JPMAM) with a brand value sitting just below US$7 billion while Vanguard is in third place with a brand value of US$6 billion.
It also noted the wider JP Morgan group scored highly for its brand value with a score of 87.4 out of 100 which is based on marketing investment, stakeholder equity and the impact of those on business performance.
“JP Morgan noted exceptional scores across several brand strength metrics, including awareness, familiarity, and performance.” the report noted.
The top 10 most-valuable asset management brands are:
- BlackRock
- JPMAM
- Vanguard
- Blackstone
- Fidelity Investments
- Goldman Sachs
- State Street Global Advisors
- Bank of America
- Morgan Stanley Investment Management
- KKR
The top 10 strongest asset management brands are:
- JPMAM
- BlackRock
- Morgan Stanley Investment Management
- Goldman Sachs
- Vanguard
- HSBC Asset Management
- Deutsche Bank
- Fidelity Investments
- Blackstone
- AXA Investment Managers
Brand valuations helps companies to understand the value of their brand with stronger brands likely to be in a better position to attract investors and secure financing, attract and retain talent, be viewed favourable and improve customer acquisition and retention.
AUTHOR
Laura Dew
Recommended for you
Outflows from an Australian private markets fund manager have caused FUM at Pacific Current to decline by $1 billion in the last quarter.
Former RIAA chief executive Simon O’Connor has joined the ethical advisory panel at U Ethical Investors.
Financial services leaders are “all cashed up with nowhere to grow” when it comes to M&A activity, according to Deloitte, with 90 per cent saying they have strong balance sheets ready for an acquisition.
As fund managers are urged to diversify their product ranges, they are finding a faster way to do this is via an acquisition of existing firms but experts say it is not without potential culture clashes.
