WHK set to rebrand
Accounting and financial planning firm WHK has announced it would change its name to Crowe Horwath at the end of next month.
WHK announced its decision on the Australian Securities Exchange (ASX) yesterday, stating the change would provide greater opportunity to improve the company's brand awareness within its chosen markets, as well as a better platform for achieving its strategic growth objectives.
"We've had close ties with Crowe Horwath for over five years and some of our Australian offices are already known as Crowe Horwath," WHK said in a statement released to its customers.
The change does not involve an ownership change or a takeover, WHK stated.
"Crowe Horwath is an international network of more than 140 firms who work with small and medium businesses and individuals providing solutions as they grow to achieve their financial goals," the company explained.
Shareholders had approved a resolution to change WHK's name to Crowe Horwath Australasia at the most recent annual general meeting in October last year. The board determined that the effective date for the name-change would be 31 July, 2013, with the ASX code to also change from WHG to CRH.
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