WHK selects Morningstar as research provider

morningstar research and ratings Software financial advisers superannuation funds financial advice chief executive

12 February 2013
| By Staff |
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Financial planning dealer group WHK has selected Morningstar Australasia as its research provider.

Morningstar Australasia chief executive Anthony Serhan said WHK's decision was an endorsement of Morningstar's "continuing investment in people and technology".

"WHK's decision to choose Morningstar signals that we have built a strong multi-layered capability that can take advice businesses confidently into the new environment for the delivery of financial advice," said Serhan.

A spokesperson for WHK said the dealer group's 140 financial advisers and paraplanners will receive Morningstar's research on Australian stocks, managed funds, superannuation funds, exchange-traded funds, listed investment companies and income securities — as well as fund and stock model portfolios and regular investment market commentaries

WHK head of research Jeremy McPhail said his company has had an affiliation with Morningstar for many years.

"Understanding [Morningstar's] capabilities meant we had confidence in broadening this service to all of our advisers. [Morningstar's] market-leading software tools and extensive coverage of listed and unlisted investments were all key to our decision-making," McPhail said.

"We feel confident that Morningstar can meet the needs of both our advisers and the dedicated research group," he said.

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