Van Eyk cuts price of agribusiness reports

van eyk van eyk research dealer groups financial planning

21 March 2002
| By John Wilkinson |

Van EykCapital, the specialist agribusiness research arm of van Eyk Research, has altered the pricing structure of its agribusiness report in response to intense industry speculation about its future in the sector.

Van Eyk managing director Stephen van Eyk has confirmed the report would be sold through a three-tier pricing structure this year.

The high cost of past reports, sold for $25,000 a copy, has proved unpopular with financial planning dealer groups, prompting speculation that van Eyk would pull out of the sector.

In the past, van Eyk Capital has sold only about eight copies of the report to major dealer groups such as AXA Financial Planning.

Van Eyk Capital managing director David Marshall says the top price for this year’s report is still $25,000 a copy but that smaller advisers would pay a lot less.

“We have been getting a lot of feedback from clients and we have introduced different pricing depending on the group size,” he says.

Marshall also denies there has been a spilt between van Eyk Capital and its parent van Eyk Research.

“I find these rumours at worst malicious, at best humorous.”

Van Eyk Capital’s main researcher Harry Sookias, has now been given a stake in the company, although van Eyk and Marshall remain the majority shareholders.

Marshall says this year’s agribusiness report would be available half-way through April.

“We will be recommending between four to five projects this year,” he says.

It is understood none of the recommended projects will involve olives, despite their popularity this year.

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