Tribeca groups combine in rebranding

Financial services education providerTribeca Corporationwill align its three brands under the moniker Tribeca Learning Limited, according to a proposal being put to shareholders at its annual general meeting in November.

If approved, the new name would be adopted from March 2004, and complete the process of integrating the six businesses acquired by Tribeca over the past three years.

These businesses include Paraplanning Professionals,Investment Training College, THP Services, Integratec Training,Resnik Communications, and Financial Planning Resources, which have been operated under the banners ofIntegratecand Resnik Communications.

Tribeca undertook research on the issue of adopting a common brand across the group, which concluded that significant commercial and shareholder value would be derived from the move.

Tribeca managing director Adam Davis says, “The rationale to adopt a common brand across the corporate group includes the desire to drive organisational alignment and general awareness in the marketplace, to enhance cross-selling opportunities and cost efficiencies.”

“The adoption of a common brand is supportive of our corporate strategy to expand education and compliance services into other segments within the financial services sector, and will create a solid platform for our next level of growth,” Davis says.

Concurrently with the rebranding exercise, Tribeca will also restructure its organisational structure, amalgamating the currently separate Tribeca, Integratec and Resnik Communications management teams.

The group is not planning to make any redundancies as part of the restructure.