Synchron partners with online portal

Risk-focused financial advice licensee Synchron has announced a partnership with online personal insurance portal MultiCover.com.au.

Synchron director Don Trapnell (pictured) said the MultiCover website, which explains personal insurance cover to consumers before connecting them to a local Synchron adviser, generates qualified leads from people who are genuinely interested in life insurance advice.

When a client enters their details MultiCover sends those details via text to a Synchron adviser, and the potential client also receives a text indicating a Synchron adviser will call.

Trapnell said this means the adviser can act on the lead immediately – potentially while the client is still on the website.

MultiCover’s Chris Lawson said the advantage of the site was that it put clients in touch with a Synchron adviser, who is not aligned with any of the big insurance companies, helping them navigate through a multitude of options available online.

Advisers subscribe to the MultiCover service for an initial three-month period with the option to continue monthly, paying only for the leads they receive, Synchron stated. Payments are settled by Synchron through the commissions process, with dud leads deducted from the total cost.

“Prospecting for new business can be very expensive, in dollar terms and in lost opportunity and time out of the office,” Trapnell said.

“Our partnership with MultiCover offers Synchron advisers a cost-effective way to gain access to qualified leads so that they can focus on their core business, which is looking after clients.”