Survey finds ethics over performance
Some investors are more willing to consider a fund’s ethical focus with financial performance a lesser priority when it comes to investing outside the family home according to a report.
Some investors are more willing to consider a fund’s ethical focus with financial performance a lesser priority when it comes to investing outside the family home according to a report.
The report, titled ‘Money where your mouth is’ was released at yesterday’s Ethical Investment Association first annual conference in conjunction with Resnik Communication and KPMG.
KPMG ethics director, Attracta Lagan officially launched the report while Tania Pacecca of Nolan Norton Institute presented the results in detail.
Pacecca said the main finding from the survey was male and female investors have financial performance as a priority but not top priority where ethical investments are concerned.
“We now have a new generation of managers, and these managers do not see an increase in a funds performance as the main thing,” she says.
The survey was conducted last month with 500 interviews with participants over the age of 25 and with investments other than their home.
“The findings included that 37 per cent of those surveyed use a financial adviser. With 47 per cent saying they considered themselves ‘knowledgeable about investments, and 64 per cent says they have more than one type of financial investments,” Pacecca said.
It also found that women are becoming more interested in social areas, with 60 per cent of female investors choosing the environment, human rights and Aboriginal rights as their top ethical investments.
The report was devised after discussions with Westpac, Australian Unity and Perpetual.
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