Sterling Private Wealth appoints new CEO


Sterling Private Wealth is appointing David Murray to the role of chief executive where he will be responsible for guiding the boutique private wealth business in its transition to its own Australian financial services licence (AFSL).
Commenting on the appointment, Sterling principal, Peter Stevenson said Murray would place the business in a solid position moving forward.
“David is an exceptional financial service professional with an extensive background, industry insight and track record of success,” he said.
“He is an outstanding individual with proven management, leadership and a history of achievement from running his own financial advice practice to his most recent role.”
Murray would join Sterling from BT Magnitude, where he held the role of regional practices business manager. He was also the owner of Redbudd Consulting and formerly held positions with Peloton Partners in Melbourne, as well as at Mercer.
“My goal is to provide the strategic vision that keeps Sterling ahead of the curve with an operational framework that provides professional financial advice services and holistic solutions for our clients,” Murray said.
Murray would oversee the Sterling offices in Melbourne, Brisbane, and the Gold Coast.
Recommended for you
A financial advice firm has been penalised $11 million in the Federal Court for providing ‘cookie cutter advice’ to its clients and breaching conflicted remuneration rules.
Insignia Financial has experienced total quarterly net outflows of $1.8 billion as a result of client rebalancing, while its multi-asset flows halved from the prior quarter.
Prime Financial is looking to shed its “sleeping giant” reputation with larger M&A transactions going forward, having agreed to acquire research firm Lincoln Indicators.
An affiliate of Pinnacle Investment Management has expanded its reach with a London office as the fund manager seeks to grow its overseas distribution into the UK and Europe.