Social media can attract SMSF business
Using popular social media channels such as Facebook, LinkedIn, Twitter and YouTube can help financial advisers win new self-managed super fund (SMSF) business, according to SMSF Academy managing director Aaron Dunn.
Those channels will be increasingly important in appealing to younger and more technology-savvy SMSF members, Dunn said at this week's Self-Managed Super Fund Professionals' Association of Australia (SPAA) conference.
Tools such as blogs, webinars and Facebook could also help financial planners connect with a broader audience and keep clients and prospects updated, he said.
Twitter can make it easier for financial advisers to communicate online and Facebook can help them better understand their target audience and share their views, Dunn said.
The recent SPAA/Russell Intimate with SMSFs Survey indicated trustees remain sceptical of financial planners and rely more on mainstream media when making investment decisions. SMSFs are also attracting an increasingly younger demographic, the study found.
"Financial planners need to have a strong web presence to be able to demonstrate their knowledge and skills around SMSFs to attract business and make themselves stand out from the crow," Dunn said.
Recommended for you
Sequoia Financial Group has declined by five financial advisers in the past week, four of whom have opened up a new AFSL, according to Wealth Data.
Insignia Financial chief executive Scott Hartley has detailed whether the firm will be selecting an exclusive bidder for the second phase of due diligence as it awaits revised bids from three private equity players.
Insignia Financial has reported a statutory net loss after tax of $17 million in its first half results, although the firm has noted cost optimisation means this is an improvement from a $50 million loss last year.
With alternative funds being described as “impossible” for fund managers to target towards advisers without the support of BDMs for education, Money Management explores the evolving nature of the distribution role.
