SFG rolls out boutique licensee support service


SFG Australia has officially launched a licensee service model in response to growing demand for back-end support from boutique Australian Financial Services Licensees.
Led by SFG's Dan Powell, the offering, Actuate Alliance Services, has been described as a "behind-the-scenes" answer to the dwindling face-to-face time small dealerships have with clients, largely due to administrative burdens.
"It's been designed to provide support around the delivery of best practice and best advice, while they still retain their control and destiny," Powell said.
Services provided include fee disclosure statements, letters of engagement, sales and marketing material and technical support.
The aim, he said, was to increase client engagement to the 80 per cent mark or above.
SFG's managing director Tony Fenning said the demand for support services from smaller firms had burgeoned in the post-GFC environment and more recently following Future of Financial Advice (FOFA) administrative demands. "They may have had an operating model and FOFA — and the super changes and everything put together — has disrupted it," he said.
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