Serhan signs up with Morningstar
Formerassociate director atAssirt, Anthony Serhan, has joined rival research houseMorningstaras head of consulting.
Serhan will head up the newly formed consulting business in the research house and will work closely with incoming chief operating officer and head of research Scott Cooley, who is relocating from the US.
Serhan says Morningstar will build the consulting business using a multi-manager and multi-style approach and says his role, while new, will expand on an existing business line in a bid to make it a dedicated business in its own right.
“This will be closer to the job of implementing research recommendations which is a natural fit for a research house,” Serhan says.
Serhan left Assirt in September last year after four years, bringing the number of senior departures in the group to four, including product manager Derek Cotton, head of research John Parrish and Assirt chief executive Krystyna Weston, who left the group in April.
Prior to working at Assirt, Serhan headed the investment consulting practice at AMP Consulting, and sat on the AMP Financial Services Investment Committee.
Cooley’s appointment was announced in January and he is set to take over the role vacated by Daisy Chee late last year. Morningstar says he was a key player in the development of Morningstar products in the United States.
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