Sealcorp revamps Internet service

advisers/financial-planners/

8 June 2000
| By Jason |

Sealcorp has rolled out extensive changes to its adviserNET service including free access to the e-commerce site for financial planners.

Sealcorp has rolled out extensive changes to its adviserNET service including free access to the e-commerce site for financial planners.

Sealcorp head of distribution, Dan Powell, says all advisers who use the Asgard master trust will be granted free access to the site. Prior to the announcement, the service cost $600 a year to use.

Powell says advisers can now also open accounts online without the need to send application forms to Asgard.

The system creates a paper copy for the client and adviser's record while sending a fully electronic application to Sealcorp. An electronic receipt is returned to the ad-viser to confirm the process.

Powell says the reason for opening up the site and the addition of online applica-tion was to encourage advisers to use Sealcorp’s services.

"We want advisers to use the service for the efficiencies it provides," Powell says.

"Sealcorp has always been strong in this area from our first site roll out in 1995. We can't maintain that if we don't have a certain level of innovation."

Other additions to the site include a performance graphing capability which will allow the creation of customised graphs of a client's account. The graphs can be measured against the initial investment or against a range of indices to be added shortly.

The other improvement to the adviserNET site is a profile modelling facility in which advisers can place clients into a range of five criteria from conservative through to aggressive.

"After applying clients to those categories, an adviser can simply move asset allo-cation, depending on market conditions, and generate letters of notification," Pow-ell says.

This system is limited to those clients who have extended a limited power of attor-ney to the adviser.

"In essence adviserNET becomes the workbench for advisers with all our docu-mentation on the site. It is a function of understanding the efficiencies needed to make advisers more competitive and cutting out much of the hack work," Powell says.

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