Satisfied customers back mortgage brokers

14 March 2011
| By Ashleigh McIntyre |
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Regional borrowers who source their loans from a mortgage broker are 30 per cent more satisfied than those who don’t, according to new data.

The Mortgage and Finance Association/Bankwest Home Finance Index found that industry experience and the ability to source a better deal are two of the main factors that lead to greater customer satisfaction, combined with a decrease in preference for banks.

In its eighth index, the association found that customers who rated ‘getting the best deal’ to be the greatest benefit jumped to 67 per cent, which was an 18 percentage point increase since last year.

Experience also ranked strongly, with 30 per cent of respondents stating brokers are more experienced than lenders – a 6 percentage point increase.

The survey found that the overall proportion of consumers understanding the benefits of using a broker is at its highest level at 36 per cent, while awareness of their services is at 79 per cent.

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