SAFAA drops ‘financial adviser’ name
The Stockbrokers and Financial Advisers Association has rebranded as the Stockbrokers and Investment Advisers Association (SIAA).
The organisation said this reflected the breadth of its membership’s roles and responsibility given not all members provided financial advice.
It also distinguished members from other types of financial advice providers and focused on the interest of investors.
Brian Sheahan, chairman of SIAA, said: “Our name change clarifies who our members are and proudly encapsulates the value our members add to the community of investors, businesses seeking capital and, ultimately, the economy.
“The tagline accompanying our new name — ‘Serving the interests of investors’ — captures the fiduciary relationship our members have with investors,” he noted.
SIAA chief executive, Judith Fox, added: “The name change allows for recognition that different forms of financial advice provide different services to clients, according to their needs.”
“This clarification is helpful to the community when thinking about how to generate wealth over the long term by investing in equity and debt markets.”
AUTHOR
Laura Dew
Recommended for you
With regional and rural suburbs exhibiting high spare capacity to invest, Money Management speaks to three regional advisers on the opportunities beyond the major cities and the importance of a strong network.
Platform consolidation is expected to accelerate among financial advisers this year, as software company Finura pinpoints which two platforms are set to be the winners, thanks to this trend.
The software provider has made several appointments in its APAC wealth propositions team, with a focus on driving growth across digital advice, Xplan and strategic partnerships.
The platform has announced it plans to close its Xplore managed discretionary account service in 2026 which holds $2 billion in funds under administration.
