RetireInvest adopts new brand name
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RetireInvest has made it clear that it will no longer cater for just retirees and as a result has rebranded its business with the new name RI Advice Group.
The new brand name will become effective in January next year, in a move intended to create opportunity in the broader market, not just the retiree market, according to RetireInvest chief executive Paul Campbell.
“It’s about creating a broader appeal,” Campbell said.
However, he said the retiree market would continue to be a core element of the group’s offering.
The change to the group’s name follows requests from advisers to be able to use the strength and trust of the RetireInvest brand to meet the changing advice market.
This will support RetireInvest in its goal to “double or triple the proprietor’s businesses over the next three to five years”, Campbell said.
Adviser practices can choose between variations of the new business name, with more than half of the RetireInvest network opting to adopt a combination of the two brand names, while a small number have indicated that they will choose one or the other.
“We have practices that are doing quite well out of [the RetireInvest brand] … a lot though are struggling to get new people in," Campbell advised.
Given the group’s 30-year history, existing proprietors will maintain exclusive rights to the use of the RetireInvest brand in their own territories, while it will also be available to advisers joining the group in new territories.
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