Recruitment start-up channels planner clients
An Adelaide-based practice has entered into a joint venture to launch an online recruitment service, Jobs.com.au (Jobs), through which it will source referrals for its financial planning business.
KFG Wealth Management managing director Scott Kirkwood said getting a new job often prompted people to seek financial advice.
“We wanted to align ourselves with Jobs for two reasons. Firstly, to meet clients at their point of need; the trigger event of changing employment — we think there are real needs that surface at that time.
“The second point was to set up long-term sustainable lead generation.”
Kirkwood, who is also a director and key investor in the new firm, said advisers often struggled to find qualified leads.
“Jobs will provide us with a continuous source of good quality, qualified people looking for financial solutions,” he said.
Kirkwood said candidates seeking employment would complete an online resume that would be used to find them a position. As part of this process, the system would ask the candidate if they would like to take up an option to receive financial advice in areas such as salary packaging, superannuation or insurance.
If a candidate chooses to receive the fee-for-service advice, their details will be sent to a call centre in Sydney that is manned by CFPs and PS 146 accredited advisers.
These advisers will qualify the individual’s needs and introduce them to a planner who is part of KFG Wealth Management’s active planner list of around 55 firms.
The recruitment service will be launched in Melbourne and Sydney on April 24 with an advertising campaign consisting of television commercials, bus and tram posters , as well as billboard and radio advertising.
The company has a $4 million marketing budget for its first 12 months, with $1.5 million dedicated to the launch.
Kirkwood said the advice service would be launched in Brisbane a few months later, with South Australia and Western Australia to follow.
He said if the Australian business proves successful, the company would consider rolling it out in China and South East Asia.
KFG has also entered into a joint venture with member-based organisation The Rewards Factory and agreed to be the sole financial services provider to the organisation’s 500,000 members.
AUTHOR
Zoe Fielding
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