Raising the value of advice
Jo-Anne Bloch
The Financial Planning Association of Australia (FPA) is seeking to advance the value of professional advice through CFP certification.
Australia will be the first country to launch its global ‘CFP mark campaign’, which seeks to raise the awareness and status of the certification through advertising.
FPA chief executive officer Jo-Anne Bloch said the CFP mark is the symbol that consumers should ask for and can rely on when seeking a financial planner.
“The global CFP certification advertising campaign will raise awareness of the CFP mark and its meaning for consumers. The CFP mark is a global symbol of excellence that consumers should be asking for and may rely on when looking for a financial planner,” she said.
Bloch said that financial advice can help alleviate confusion and it’s therefore important to raise the profile of the CFP certification to ensure consumers seek advice from the right people.
“The CFP certification will reassure consumers that their financial planner has attained the highest professional standing. CFP professionals have completed a rigorous program that focuses on ethics, education, experience and a tough examination at the end of the process.”
Recommended for you
Net cash flow on AMP’s platforms saw a substantial jump in the last quarter to $740 million, while its new digital advice offering boosted flows to superannuation and investment.
Insignia Financial has provided an update on the status of its private equity bidders as an initial six-week due diligence period comes to an end.
A judge has detailed how individuals lent as much as $1.1 million each to former financial adviser Anthony Del Vecchio, only learning when they contacted his employer that nothing had ever been invested.
Having rejected the possibility of an IPO, Mason Stevens’ CEO details why the wealth platform went down the PE route and how it intends to accelerate its growth ambitions in financial advice.
