Pro-adviser crowd-sourcing campaign to reignite
The financial advisers who originated the move to crowd source the funding of an information campaign aimed at countering negative public perceptions of the planning industry have re-ignited their campaign.
While the original crowd-souring deadline had passed without the target being met, coverage of the effort in Money Management this week resulted in the originator of the campaign, Melinda Houghton, announcing that it would be relaunched in March.
Houghton started her crowd funded initiative with the objective of "sharing the stories that show what we really do, and change the perception of financial advisers as money grabbing dodgy folk".
In doing so, Houghton and her supporters said their "Positivity for Planners" campaign was different to those being run by industry representative groups such as the AFA.
"Positivity for Planners is easy to digest content - podcasts, cartoons, blogs, articles, ads - that are professionally created and not branded by any particular association, product provider or business."
Reader responses to Money Management story about Houghton's crowd sourcing efforts suggest it may gain strong support when it is relaunched in March.
AUTHOR
Mike Taylor
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